Pipeline CRM

How Pipeline CRM Scaled Enterprise Growth With 600+ Qualified Demos, Powered by FrontBurners

FrontBurners delivered 600+ qualified demos for Pipeline CRM in just 9 months by building a phone-first outbound sales engine, supported by targeted email campaigns. This resulted in a 30% increase in enterprise pipeline value and consistent monthly demo flow.

Overview

Company: Pipeline CRM
Industry: SaaS – CRM & Sales Productivity
Target Market: Enterprise buyers (500–10,000+ employees)
Engagement Length: 12 months+

Pipeline CRM had a strong inbound funnel in SMB and mid-market segments, but struggled to break into enterprise accounts where deal sizes were significantly higher. They partnered with FrontBurners to design and execute an outbound system that could consistently deliver qualified enterprise demos.

The Challenge

Outbound efforts were ad-hoc, with less than 50 qualified demos in 6 months.
The sales team spent 50% of their time prospecting, reducing time spent closing deals.
Lack of consistency in targeting the right personas (CROs, Sales Ops Leaders, VPs of Sales).
Missed enterprise opportunities with ACVs 5–10x higher than SMB deals.

FrontBurners’ Solution

We launched a scalable outbound engine designed for enterprise SaaS:

High-Volume Phone Outreach
- 300+ dials/day across SDR team
- Focused on connecting directly with CROs, VPs of Sales, and Ops Leaders
Targeted Email Campaigns
- 5,000+ personalized emails/month
- Sequence follow-ups with tailored messaging (pain points: adoption, reporting, integrations)
Data-Driven Targeting
- Accounts: 500–10,000 employees
- Industries: SaaS, Professional Services, Manufacturing, Finance
CRM & Workflow Integration
- Automated call + email activity into Pipeline CRM
- SDR-to-AE handoff streamlined for speed-to-demo

What Made the Difference?

Instead of “more activity,” FrontBurners delivered a predictable, enterprise-ready outbound engine:

Phone-first outreach: Live conversations → higher connect rate (12–15%)
Email follow-ups: 65–70% open rate, 2–3% reply rate, 0.5–1% meeting booked rate
Enterprise targeting: Focused only on accounts with 500–10,000 employees
Process optimization: Automated reporting + shared dashboards with Pipeline CRM team

Client Impact

600+ enterprise demos → created a $2M+ enterprise pipeline
12x improvement in outbound efficiency compared to internal efforts
25%+ win rate on enterprise opportunities → closed deals with Fortune 1000 accounts
Sales reps shifted from cold prospecting to closing enterprise contracts

Executive Testimonial:

"FrontBurners completely changed the way we approached enterprise sales. Their outbound engine delivered 600+ qualified demos and opened doors into accounts we couldn’t crack before. It allowed our sales team to focus entirely on closing, and it translated into millions in new enterprise pipeline."

Marc Krull, VP of Sales, Pipeline CRM

Key Takeaways

✅ Outbound systems must be predictable, not ad-hoc
✅ Phone-first outreach drives real enterprise conversations
✅ With 600+ demos, Pipeline CRM unlocked a 30% increase in enterprise ARR pipeline
✅ FrontBurners = Scalable growth without scaling headcount

Clients Reviews

Trusted by Founders & Sales Leaders

FrontBurners' sales expertise filled our skill gap, saving us time on prospecting, email content, and deliverability. It felt like an extension of our team, leading to valuable ideas and revenue growth

Rob Berman

Director of Sales & Marketing
ProcessMiner AI

They are very easy to work with and create a plan that's tailored to your business needs.

Marc Krull

Director of Sales
Pipeline CRM

They are helping us find the sales-qualified leads within our highly focused target market. Their outreach strategy is quite proactive. It feels like we are working with someone in-house.

Brian Miller

Enterprise Account Manager
Mebicodio AI

FrontBurners gave us great data for our campaigns, perfectly classified for our market. Essential for early-stage startups seeking reliable lead gen!

Josep Smith

Director of Sales Development
RingCentral

For our outbound GTM, FrontBurners is invaluable. They're providing excellent B2B leads and have transformed our HubSpot CRM into a highly automated powerhouse for our AEs.

Rob Berman

Director of Sales & Marketing
ProcessMiner AI

FAQS

Frequently Asked Questions

How do you plug into our sales team and technology stack?

We're built to be a seamless extension of your team, not a separate vendor. Our process and technology plug directly into your existing CRM (like HubSpot or Salesforce). We handle the entire outreach funnel and then automatically sync qualified leads, complete with conversation history and valuable insights, straight into your system. This means your sales reps always have the full context they need to jump in and close the deal.

How is this different from hiring an in-house SDR?

We're an entire SDR team, a full tech stack, and a proven playbook wrapped into one. You get instant results without the time, cost, and risk of hiring, training, and managing someone from scratch.

How do you find my ideal customers?

We use a combination of AI-enhanced lead sourcing and human expertise. Our tools sift through millions of profiles to find your perfect fit, and our team hand-verifies them to ensure every outreach is targeted and personalized. It’s smarter than just a simple list.

How quickly can I start seeing results?

Our goal is to get you in front of qualified prospects fast. We can go from strategy to launch in as little as 10 days. You'll typically see meetings start hitting your calendar in the first 3-4 weeks as our campaigns gain momentum.

How do you guarantee the quality of the leads?

Our process is built on qualification, not just contact. We use a strict set of criteria, defined with you, to ensure every lead we pass is genuinely interested, a good fit, and ready to talk to your sales team.