Sharpen Your Focus
Boost Sales & Marketing Efficiency
Craft Targeted Messages: Speak directly to your ideal customer. Understanding their demographics, communication preferences, and online behavior allows us to tailor marketing messages and campaigns for maximum impact. This translates to higher conversion rates and better ROI on your marketing spend.
Streamline Lead Qualification: Equip your sales team with the knowledge to identify and qualify leads with greater accuracy and efficiency. ICP research helps filter out unqualified leads, allowing your team to focus on closing deals with high-potential leads.
Reduce Customer Churn: Target the right customers from the beginning. ICP research helps prevent acquiring clients who might not be a good fit for your product. This leads to higher customer retention and overall customer lifetime value (CLTV).
Fuel Innovation
Develop Products They Love: Uncover the features and functionalities that directly address your ideal customer’s challenges. This leads to a product with higher market fit and user adoption, driving long-term success.
Prioritize Features Wisely: Identify and prioritize features that matter most to your target market. Avoid wasting resources on functionalities that might not resonate with them.
Shape Your Roadmap: ICP insights become the compass guiding your product vision. Discover potential growth areas and emerging needs within your customer base, fueling future product development.
Gain a Competitive Edge
Differentiate Your Brand: Position your product and brand to directly resonate with the specific needs of your ideal customer. This sets you apart from competitors and attracts more qualified leads.
Build Strategic Partnerships: Identify companies that serve your ideal customer base. ICP research informs your partnership strategy, allowing you to collaborate with businesses that can expand your reach and increase brand awareness within your target market.
Develop Winning Pricing Strategies: Knowing the pain points and budgets of your ideal customers allows you to craft competitive pricing plans that are attractive to them. This helps achieve your revenue goals while providing value to your target audience.
what you get
What is included in our paid search marketing services?
When you partner with Numerique, you’ll gain access to our full range of paid SEM services. These services are designed to optimize every facet of your paid advertising, including:
Understanding
Pinpointing
Mapping
Clarity
Understanding
P
We begin by thoroughly comprehending your value proposition. What problem do you solve, and how? This understanding forms the foundation for identifying potential customer segments
Pinpointing
R
We pinpoint the specific pain points your solution addresses. This allows us to target businesses actively seeking solutions for those very issues.
Mapping
G
We identify the key decision-makers within your ideal customer companies. This ensures your message reaches the individuals with the power to say “yes.”
Clarity
Social media ad services
While Google Ads is undoubtedly a powerful advertising platform, it’s important to recognize that there are various other avenues to effectively display ads and engage with your target audience. Social media platforms, in particular, offer compelling paid advertising options that shouldn’t be overlooked. With users spending approximately 28% of their Internet time on social media, these platforms present a fantastic opportunity to connect with your audience.
Creating Success
What makes our paid search management services so effective?
Match search intent at every touchpoint
Picking the right keywords will only get you so far. We understand how to match the search intent of your target keywords with ad copy, CTAs, and landing pages that turn clicks into ROI.
Experienced PPC management
How do you know what works if you’ve never gotten results before? Our paid search managers have years of experience managing successful campaigns in a variety of industries. And we have the happy clients to back it up.
Google Premier Partnership
Working with a Google Partner agency gives you a leg up. Not only are we certified in all types of Google advertising, but we also get access to direct support and other resources provided by Google. Your campaigns benefit directly from this exclusive insider knowledge.
Dedicated Research Team
In today’s competitive landscape, knowing who your ideal customer is crucial for success. FrontBurners’ ICP research dives deep to uncover the perfect audience for your business, ensuring your sales and marketing efforts resonate with the right people.
- Targeted Customer Alignment
- Pain Point Pinpointing
- Decision-Maker Mapping
- Data-Driven Targeting
- Market Landscape Clarity
- Lead & Opportunity Estimation
- Iterative Refinement
“Numerique PPC service is light years ahead of the competition because of their intelligent, specialized and courteous account managers.”
Director of Marketing
The proof is in the numbers
Why paid search Ads can bring in the numbers
38%
of growth rate in brand awareness for businesses that start doing Search Ads
100%
of total clicks on search results page are Search Ads, serving as proof that a dependence on SEO alone limits your potential for more traffic and leads.
82%
of clicks on Search Ads are more likely to buy, making for better leads
FAQ
FAQs about paid search management
Looking to learn more about paid search management for your business? Browse our FAQs:
Paid search is a digital marketing strategy that involves online ads that appear at the top of search engine results pages (SERPs). Paid search ads typically look similar to organic search listings but have a label that distinguishes them as ads.
With paid search management services, you can expect a dedicated team of experts who will meticulously review and analyze your campaigns, ensuring that they align with your business objectives. Through continuous optimization, they will fine-tune your advertisements to maximize their effectiveness, reaching the right audience at the right time.
When it comes to paid search ads, Google Ads serves as a prime example of how the process works. Google Ads allows advertisers to bid on specific keywords they want their ads to appear for. When a user conducts a search on Google, the platform uses various factors such as keywords, ad settings, bids, and ad quality score to determine which ads to display.
Paid search can indeed be a valuable addition to your marketing strategy for several reasons: Audience Research, Precise Targeting, Quick Results, Bottom-of-the-Funnel Leads, Supplementing Organic Search Results. By leveraging the advantages of paid search, businesses can effectively target their audience, generate qualified leads, achieve faster results, and enhance their overall online visibility and conversion rates.
